Time to Doodle & Sketch : Blog Your Art Out! by Ashley Lucas

I’m very excited to share with you the first installment ‘Time to Doodle & Sketch’. The name of of this column is derived from my two very adorable fantail goldfish who are named ‘Doodle’ and ‘Sketch’. Sitting on my art desk each day they have inspired me greatly.

Today’s topic explores the many benefits of hosting an illustration event on your blog. It’s a great way to increase traffic to your site, and encourage comments and sharing. I started my blog event, the #25DaysofSnowmen, December 1st, and would love to share some tips about starting your own here:

 Make the Topic Universal 

1_French_Snowman[1]

Who doesn’t love snowmen? When I first considered hosting a blog event, I knew I wanted to pick a topic that anyone could relate to. For picture book illustrators I think this is quite easy, as most people love images of animals, children and whimsical pictures. Whatever your topic is, make sure that is broad enough to inspire you to create. Too small a niche can leave you staring at a blank page for too long!

Make it Unique

2_Magical_Snowman[1]

The 25 Days of Snowmen isn’t just about snowmen… it’s about all different sorts of snow related creatures. From snow gulls to snowcones, I’ve tried to cover it all. I’ve also tried to incorporate as many different mediums as possible including: marker, pastel, watercolor, and even coffee! Your followers will be thrilled when they can see how diverse you can be. Also, this is a great way for potential clients to see your range.

Be Consistent & Include Others 

3_Snowbear[1]
Post your new illustration around the same time each day, and be sure to share on social media during a time when most of your followers are online. For me, I don’t get much engagement until later in the day, so I try not to share too much in the mornings. Experiment as much as possible and encourage others to share your creations if they enjoy them! Including other artists in your blog event is a great way to cross promote. Invite other illustrators to contribute a piece to each one of your posts. This is a great way to support others, while getting the word out to as many people as possible.

Ashley Lucas {aka Lady Lucas} is an illustrator, craft designer and the self proclaimed queen of cute characters. Her first picture book was published in 2011 and featured a trio of lovable Halloween characters named Boo, Bat and Pumpkin. Her most recent work, The Angry Artist, is a picture book for creatives {no matter what their age might be!}.  She is currently traveling around the US and abroad to pursue her passion for making the world a cuter place. Follow her on Twitter @LadyLucasArt or visit www.ladylucas.com to say hello! Be sure to follow Ashley’s blog this month to catch each snowy friend as it’s revealed! http://cupcakesandowls.blogspot.com/

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5 Responses to Time to Doodle & Sketch : Blog Your Art Out! by Ashley Lucas

  1. Thanks for the tips, Ashley! Great reminders about posting times and how to engage followers. Maybe we’ll have to do an event on Eastern Penn Points one of these months!

  2. Ashley says:

    Thanks so much Lindsay 😉 I think it would be a great idea to do an event! Maybe something after the holidays for Valentine’s Day? I bet lots of illustrators would be inspired by that theme. Happy Holidays all!

  3. Pingback: #LoveMadeVisible Day 1: Roy’s in Love, by Ashley Lucas | EasternPennPoints

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