Time to Doodle & Sketch : The Power of YouTube, by Ashley Lucas

YouTube Still 1

Hi Everyone! Hope you’re having a great spring and getting some time to work on new illustrations and stories. Today I wanted to talk about the power of YouTube. I find it to be the perfect, free advertising tool for any new project that I have in the pipeline, and I wanted to ask if you enjoy using it as well. Here are some tips and tricks I’ve learned since I began uploading my videos a few years back.

Keep it Short

Out of all the media I’ve uploaded, the videos which are under five minutes long always get the most hits, and I’d even venture to say that one minute is the perfect length for any audience. One minute is easy to watch for viewers and easy to share. Attention spans are getting shorter and shorter because of all the competition out there on social media, so shorter seems to be better.


I could really improve on this one, as SEO rules seem to be changing constantly, but here’s a few things I’ve learned. Be sure to add as many keywords as you possibly can for your videos. Make sure you think about every audience that could be interested in your product such as librarians, children, teachers, parents, etc. Not only that, but try to place your video in as many relevant categories as you can. Is your video a ‘How To’  or an ‘Interview’? Remember that the title should start with words that would engage your audience most such as ‘How to Draw…’, ‘Picture Book Trailer…’, etc.

Topic Ideas

There are a million cool ideas that you could come up with regarding book promotion. Create a book trailer, an interview with one of your book’s characters, or even an interview with yourself telling your audience what is behind that lovely story that you just published! If you need animation work or pictures, partner with a fellow illustrator in the SCBWI network or barter with a critique. Everyone loves to see the process behind creativity, so simply showing yourself sketching or writing in your studio might be of interest for your followers!

Share the Love

Subscribe to similar YouTube channels and be sure to comment on plenty of videos. In general, I love to keep everything positive online, so be sure to comment on what you enjoy about other book trailers or interviews. It’s a great way to learn more about your craft too!

Connect with me on YouTube! You can watch my latest video ‘How to Draw a Sleepy Owl’ here or visit my channel. If you have a YouTube channel or video to share, write the link in the comments below so we can all take a look!

Ashley Lucas {aka Lady Lucas} is an illustrator, craft designer and the self proclaimed queen of cute characters. Her first picture book was published in 2011 and featured a trio of lovable Halloween characters named Boo, Bat and Pumpkin. Her most recent work, The Angry Artist, is a picture book for creatives {no matter what their age might be!}.  She is currently traveling around the US and abroad to pursue her passion for making the world a cuter place. Follow her on social media @LadyLucasArt on Etsy, or visit www.ladylucas.com to say hello!

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1 Response to Time to Doodle & Sketch : The Power of YouTube, by Ashley Lucas

  1. papa stas says:

    ALLI & THE DUCKLINGS: Alli (the meanest gator the Everglade ever made) decides to munch on a bunch of pudgy little ducklings, but discovers that the duckies are more than simply some ‘snacks of quacks’. It’s scary. It’s heartwarming. It’s looking for a publisher.

    WHAT AM I?: A humorous beginner’s biology lesson about an egg’s metamorphosis into a frog.

    OLD MAC DONALD MEETS SANTA: The title says it all.

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