SCBWI BookStop: The Facts, by Laura Parnum

Bookstop LogoSome of you may have heard of SCBWI’s BookStop event, but maybe you’re not sure exactly what it is. BookStop is a promotional event that occurs every year in October and November. Members who have a book published in the current year, whether traditionally or independently, can create a BookStop page for their book, which will be hosted at scbwi.org in an online gallery through which the general public can browse and buy. BookStop pages can feature summaries, reviews, pictures, promotional videos, and of course, a link to purchase.

Do you like to buy or read children’s books?

Visit SCBWI BookStop at https://www.scbwi.org/scbwibookstop/ for an enormous selection of over 650 recently published books in categories such as Board/Novelty, Picture Books, Chapter Books, Graphic Novels, Leveled Readers, Nonfiction, Middle Grade, Young Adult, and Resource Books. Find a new book for yourself, your school or library, or for the young people in your life. You can also simply enjoy browsing through all the BookStop pages and supporting your colleagues by adding positive or encouraging comments or adding “likes” to pages.

This year’s BookStop event runs from October 8 through December 3 and features books published traditionally or independently by SCBWI members during the 2019 calendar year. Why not get some holiday shopping out of the way?

Do you have a book that was published or will publish in 2019?

If you haven’t done so already, you can still purchase an SCBWI BookStop page any time during the BookStop period. SCBWI BookStop attracts not only members, but librarians, book store owners, parents, and publishers. For information on creating your own BookStop page, click here.

SCBWI will be marketing the BookStop gallery with paid advertising on Twitter and Facebook as well as posts on Instagram and LinkedIn through December 3. SCBWI’s social media platforms reach over 65,000 fans and supporters of children’s books. Last year’s BookStop gallery attracted over 55,000 consumers!

Having a BookStop page also makes it easy for you to do your own promotion during this time period. Simply boost your BookStop page link on all of your social media platforms for maximum exposure. Be sure to promote your page during popular shopping periods such as Black Friday and Cyber Monday when consumers are looking for great ideas for gift-giving.

Do you like to win prizes?

Throughout the BookStop period, SCBWI will be offering BookStop visitors the chance to win prizes! Every other Thursday, SCBWI holds a “Thursday Crawl” to encourage visitors to comment on individual BookStop pages for a chance to win one of twenty-five Visa gift cards. This incentive is open to both page presenters and page visitors. SCBWI promotes these contests on social media, so watch for those posts to find out how to enter. The final “Thursday Crawl” events will occur on November 7 and November 21.

Whether you’re a 2019 published author, a shopper, or a browser, be sure to visit BookStop at https://www.scbwi.org/scbwibookstop/ sometime before the gallery closes on December 3.

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