The Eastern PA SCBWI is hosting Penn PALs Day on June 15th 2024, a virtual event with offerings geared towards published and listed authors and illustrators. In preparation, Lindsay Bandy interviews the presenters for this event: Kira Barrett, Sherene Strausberg, Shannon Anderson, and Annette Whipple.
Penn PALs Day Interviews, by Lindsay Bandy
Lindsay: We are excited to host our very first virtual, full-day conference tailored especially to the needs of published (and soon-to-be published) authors and illustrators! Our knowledgeable faculty has stopped by the Eastern Penn Points Café to give you a little preview of what the day will hold, including sessions and consultations on marketing, book launches, school visits, and video promotions. Please welcome author and marketing maven Kira Barrett, award-winning designer and video marketer Sherene Strausberg, author and school visit aficionado Shannon Anderson, and non-fiction author and super-speaker Annette Whipple!
First up, let’s welcome author and marketing maven Kira Barret. Kira, can you tell us what you’re most looking forward to about the conference?
Kira: I’m really excited to help authors begin to think creatively and differently about how to promote their books. I think the publishing industry often creates silos for “types” of books, when in fact most authors have multiple avenues at their disposal. I think this is really important if they want to get past the “new launch” angle, since to keep your books selling, you need to keep generating fresh ideas for promotion and partnership.
Lindsay: That sounds fantastic! Speaking of launches, let’s turn it over to non-fiction author and super-speaker Annette Whipple. Annette, what are you most looking forward to about your presentation?
Annette: I’m excited to share Build Your Own Book Launch with authors! I’ve had some fun book launches, but what I’m most looking forward to is showcasing the innovative ideas of other authors. I think everyone will be inspired by the wide variety of book launches they’ll hear about.
Lindsay: I can’t wait to learn from the experience of so many pros throughout the day!
Let’s meet our next visiting pro, Shannon Anderson, a 25-year elementary teacher and author who has presented over 300 visits. Shannon, do you have an example of something you “learned the hard way” that you’re now excited to help others learn the “easy” way?
Shannon: I learned the hard way how to create an author visit that is high energy and fun, but not exhausting! I’ll be sharing tips for this in my afternoon sessions at the Penn Pals Event! Hint: Set your boundaries and be creative on what you call your visit!
Lindsay: Publishing requires creativity on so many levels, including promotion. We’re excited to meet Sherene Strausberg, owner of 87th Street Creative, a successful design company that creates animated marketing videos.
Sherene, success means different things to different people. What does it mean to you? And what advice would you give to published (or soon-to-be published) folks as they figure out what it means for them?
Sherene: Success for me has been about being in control. When I felt most like I’ve failed is when I wasn’t allowed or permitted to do something. Whether it was a professional idea or a personal endeavor. When a boss, or a job, or a teacher stood in my way, I felt like I failed. I wish I had realized earlier that being able to make my own choices, and decisions would help me realize quicker how to get to success. For published authors, this might mean choosing your own path to market or promote your book. And I also believe that you are your number one, and you’ve got to look out for yourself first, and no one else will have you as their number one, so don’t let roadblocks get in your way. It doesn’t mean you have to be selfish, but just be sure to be kind and giving while being in complete control of your ambitions and let yourself flourish.
Lindsay: Excellent advice! Has a specific book or author influenced you significantly?
Sherene: Author James Clear’s book “Atomic Habits” is a book that has significantly influenced me. I had good habits even before I read the book. But, I developed even BETTER habits after I read the book. He really helps with how to establish habits in any part of your life, from work habits to health habits to financial habits. If I could recommend one book to someone graduating college and just starting their career, THIS would be it!
Lindsay: Forming good habits in work and in life is definitely a challenge we all face. Would anyone like to share what you think is the most difficult aspect of being a published author?
Annette: I’ll share a few. Honestly, it’s difficult to work so hard and still not make a living from my writing and writing-related work (such as author visits, coaching, and writing workshops). However, I also recognize my schedule provides me flexibility many do not have. There may also be a misconception that once an author has a few (or a dozen) books published, rejections will be few and far between, but they continue. On a personal note, I think the work and challenges of writing is unique. Our friends and family may not understand it. Thankfully, the KidLit community is wonderful and relationships are easily formed.
Lindsay: Oh-so-relatable! But I love how you capped the challenges off with some positives. Would anyone else like to share the most rewarding part of your publishing journey?
Kira: Seeing the impact my book has on children! I love when I get feedback that goes beyond, “I enjoyed the book!” I often hear from parents saying that my book helped their kiddo try new foods, get through a difficult feeding stage, and more. I also receive some pretty adorable photos since a lot of parents read my book to their kiddos at mealtimes.
Shannon: The most rewarding part of my publishing journey is being able to focus on inspiring kids through books and presentations full-time now. It was a LONG journey to get to do this as my full-time job, but so rewarding. When you are doing what you love, you naturally get better at it and can help others get better too. Bonus rewards are meeting fellow creators, educators, and readers along the way.
Lindsay: Thank you all so much for taking the time to chat with us today. We can’t wait to learn more from you on June 15!
For those of you considering registering for the conference, please visit the event page at https://www.scbwi.org/events/penn-pals-day to learn more about each of our faculty members and their sessions. Have a specific area of interest that you’d like to chat with one of our faculty members with? Sign up for a consultation, too!
Sherene Strausberg is a unique creative, combining her experience in film, music, and sound engineering with graphic design and illustration to create animated videos for her clients at the company she founded, 87th Street Creative. Recent clients of 87th Street Creative have included Walmart, American Express, and Amazon Web Services. Her passion project, the short, animated film “Cool For You”, which she animated and scored, has been accepted to 47 film festivals around the world. In 2021, a video that Sherene animated for ProPublica, was retweeted by Senator Elizabeth Warren, received almost 80k views on Twitter, and was nominated for a News & Documentary Emmy. Last year, her company created a short animated film for children’s book author Lucy Hawking (Stephen Hawking’s daughter) that’s currently traveling to film festivals around the United States. She has been a frequent contributor as a guest blog writer and is also a teaching assistant at School of Motion. When Sherene is not working, she enjoys reading, running, and pottery. She lives with her husband and three children in New York.
Kira Barrett grew up running around on an ostrich farm in New Jersey. As a child entrepreneur, she would handwrite, illustrate, and “publish” her own books. As an adult entrepreneur, she would become a dual-business owner in the areas of PR/marketing and fitness education where she ran and top-edited the media site FitBump. After the birth of her two sons, Kira realized she had much more still to create — including lots of homemade baby food. Their mealtime adventures led to the inspiration for her first, self-published children’s book, Avocado Mustache. She holds a Masters in Children’s and Young Adult Writing from the Vermont College of Fine Arts. From her writing desk in Bucks County, PA she can see a magical 250-year-old waterfall, and avocados really are her favorite food.
Annette Whipple celebrates curiosity and inspires a sense of wonder while exciting readers about science and history. She’s the author of many fact-filled children’s books including The Laura Ingalls Wilder Companion: A Chapter-by-Chapter Guide (Chicago Review Press), Ribbit! The Truth About Frogs (Reycraft Books) in The Truth About series, and Quirky Critter Devotions: 52 Wild Wonders for Kids (Tyndale). When Annette’s not reading or writing, you might find her baking for her family in southeastern Pennsylvania. Get to know her and explore her resources for teachers and writers at http://www.AnnetteWhipple.com.
Shannon Anderson is an award-winning children’s book author, educator, TEDx speaker, and frequent keynote presenter. She taught for 25 years, from first grade through college level and served as the Regional Advisor for the Indiana SCBWI. Shannon loves doing author visits, mentoring aspiring writers, and speaking at events. Her book I LOVE STRAWBERRIES! was named the top-rated 2022 picture book by Good Housekeeping Magazine and was also a 2023 American Farm Bureau National Book of the Year winner. You can learn more about her at http://www.shannonisteaching.com.
Penn PALs Day
Saturday June 15, 2024
8:45am – 5:15pm ET
Join us for a virtual day especially for PALs. From promo videos to book launch parties, we’ll talk all things marketing in the morning. Come back in the afternoon for a deep dive into school visits. A variety of marketing and school visit consultations available at an additional cost.
How to Create & Use Videos to Promote Your Book with Sherene Strausberg
Garnering the Attention (and Sales!) You Want: The Ins & Outs of Marketing Your Self-Published or Traditionally-Published Children’s Book with Kira Barrett
Build Your Own Book Launch with Annette Whipple
School Visit Secrets from a Teacher and Author (A Three-Part Session!) with Shannon Anderson
Consultations available in the following areas (additional registration fees apply to each): School Visit, Promo Video, Marketing, Book Launch
Half day and full day registration options available. Visit the event page for more details and to sign up: https://www.scbwi.org/events/penn-pals-day